The list post
A list post promises a set number of useful things and delivers them in order. "Five things to check before you sign a lease" is a list post. So is "Three questions we ask every new cleaning client." The number tells the reader how long it will take, and the format makes it easy to save for later.
Lists hold up when each item could stand on its own. If you could cut an item and nobody would miss it, cut it.
Three things I check in every house before I list it: 1. Whether the front door sticks. It's the first thing a buyer touches. 2. How the closets smell. 3. What the kitchen looks like at 4pm, when most viewings happen. Save this if you're selling in the spring.
Making it yours
Start from a question clients actually ask you. Answer it with the things you really check or do. Three solid items beat ten thin ones.
Put your most surprising item near the top. Some people stop after the second point, so the best one shouldn't be waiting at the bottom.
Where it goes wrong
A list copied from a blog reads like one. Give each item one detail that could only come from you, such as a time of day or a thing a client said.
Skip the "number seven will shock you" style. Most readers have learned to ignore it.
Did this shape work for your page?
Type in the numbers from a few of your posts and see which ones beat your usual.
Open the outlier checkerStop typing the numbers in
The SwipeKeeper Chrome extension adds a Keep button to Facebook, Instagram and LinkedIn posts you're looking at. Click it and the post lands on your desk with its visible counts, scored the same way as here. The free Field plan holds 25 posts.
Desk is $19 a month or $190 a year. Atelier is $149 once. Pricing