Post patterns
Facebook post patterns
These are five common shapes of Facebook post. Each page explains the shape in plain words and walks through a made-up example. It also covers how to write your own version and the mistakes that make the shape fall flat.
A shape working for someone else doesn't mean it will work for your page. Once you've tried a few, put your numbers into the outlier checker to see which posts actually beat your usual.
- Before and afterHow the before-and-after Facebook post works, a made-up example, and how to write one from a change you actually made.
- Contrarian openerHow to open a Facebook post by disagreeing with common advice, with a made-up example and the line between a real view and picking a fight.
- Question postHow to write a Facebook question post people actually answer, with a made-up example and the difference between a real question and engagement bait.
- List postHow a numbered list post works on Facebook, a made-up example, and how to keep each item worth reading.
- Story and lessonHow to write a short true story with a lesson at the end, with a made-up example and the mistakes that make it feel forced.