The question post

A question post asks something the reader can answer from memory in a few words. "What was the first meal you learned to cook?" works. So does "Which room in your house do you avoid cleaning?" It's the easiest kind of post to reply to, and the replies tell you what your audience is thinking about.

Good questions are specific and a little personal without being private. People answer fast when they don't have to wonder whether the answer makes them look bad.

Ask about the reader's life before you ask about your business. Then add one sentence about why you want to know. That turns the question into a real conversation instead of bait.

Answer the first few replies yourself. People are more likely to join a thread when the page owner is already talking in it.

A question with an obvious answer gets scrolled past. So does a question that's really a sales pitch, such as "Who wants 20% off?"

Facebook has said for years that it pushes down posts that beg for engagement, like "comment YES if you agree." Ask because you want to hear the answer.